The market for mainstream anime (such as manga adaptations, sports shows, and adaptations of popular children's stories) was already dominated by existing companies, so Sunrise decided to focus on robot anime, known to be more difficult to animate but which could be used to sell toys. Rather than having anime production revolve around a single creator (like Mushi, headed by Osamu Tezuka), Sunrise decided that production should focus on the producers. Anime created by Sunrise which have won the Animage Anime Grand Prix are Mobile Suit Gundam in 1979 and the first half of 1980, Space Runaway Ideon in the second half of 1980, Crusher Joe (a co-production with Studio Nue) in 1983, Dirty Pair in 1985, Future GPX Cyber Formula in 1991, Gundam SEED in 2002, Gundam SEED Destiny in 20, Code Geass: Lelouch of the Rebellion in 20 and Code Geass R2 in 2008, making Sunrise the studio which won the largest number of Animage Awards.Īccording to an interview with Sunrise members, the studio was founded by former members of Mushi Production in 1972 as Sunrise Studio, Limited ( 有限会社サンライズスタジオ, Yugen-kaisha Sanraizu Sutajio). Sunrise launched a light-novel publisher, Yatate Bunko Imprint, on Septemto publish original titles and supplement their existing franchises with new materials. They also operated a defunct video-game studio, Sunrise Interactive. Most of their work are original titles created in-house by their creative staff under a collective pseudonym, Hajime Yatate. Their productions usually feature fluid animation and action sequences and many fans refer to the quality of their work as "Sunrise Smooth".
Sunrise is renowned for critically praised and popular original anime series such as Gundam, Cowboy Bebop, Space Runaway Ideon, Armored Trooper Votoms, Yoroiden Samurai Troopers, Future GPX Cyber Formula, Crush Gear Turbo, The Vision of Escaflowne, Love Live!, Witch Hunter Robin, My-HiME, My-Otome, Code Geass: Lelouch of the Rebellion, Tiger & Bunny, Cross Ange: Rondo of Angel and Dragon, Buddy Complex, as well as its numerous adaptations of acclaimed light novels including Crest of the Stars, Dirty Pair, Horizon in the Middle of Nowhere and Accel World, and manga such as City Hunter, Inuyasha, Outlaw Star, Yakitate!! Japan, Planetes, Sgt. Its former name was Nippon Sunrise and, before that, Sunrise Studio. ( Japanese: 株式会社サンライズ, Hepburn: Kabushiki gaisha Sanraizu) is a Japanese animation studio founded in September 1972 and is based in Suginami, Tokyo.
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